The Ask: Help Hilton hotels to be more culturally relevant and guest-centric across it’s Luxury, Full-service and Lifestyle brands

Services: Competitive intelligence, Brand and equity audits, Cultural insights, Deep dive into Segmentation, Positioning, Tone of Voice, Brand Experience, Messaging, Service Innovation and Launch toolkits

Outcome: New expressions and experiences for several brands making them more attune to the cultural zeitgeist and appealing to Zillennials travelers