The Ask: Create an innovation strategy and pipeline to excite retailers and gain more shelf space

Services: Pet-parent ethnographies and shopalongs, competitive audit, foresight analysis of parenting and technology trends, need state identification, innovation platforms, concept ideation and testing, packaging and design development, retail & activation strategy, retailer pitch deck

Outcome: Created a vision and 5-year innovation roadmap showing how to address the current and future needs of pet parents