The Ask: Create innovation roadmaps to reenergize Frito-Lay’s core brands and become a more active player in new occasions and seasonal/holidays

Services: Online consumer immersions, expert interviews, needs state and occasions analysis, co-creation with consumers and cross-functional team, concept development and testing, vision and pipeline development

Outcome: A dozen ideas spanning Horizon 1 to 3 that met desirability, feasibility and viability criteria